To gain an edge in nabbing profitable clients, savvy companies often use segmentation techniques to slice and dice customer data in an effort to match the best sales prospects to specific products and ...

The new SEC chief has been talking a lot about segmentation recently, and it also took up a few pages of the recent MEME stock trading report. But what is segmentation? And what does it do to markets ...

The psychographic profiling that passes for market segmentation these days is a mostly wasteful diversion from its original and true purpose—discovering customers whose behavior can be changed or ...